Work Showcase
Client Projects
Einstein 11+
Marketing & Communications Associate
Redesigned digital touchpoints and campaigns for education sector relaunch.
The Challenge
Einstein 11+ is a tuition provider that aims to prepare young students for competitive entrance exams, something I didn’t have any experience with at the time I had applied. Previously I had worked across beauty, wellness, food and student media meaning this role required me to adapt my skills to a very different market which were both parents and younger students. For me, this meant the challenge was not only to learn new tools and platforms but to reframe my approach to communication, design and strategy in a new context, which was education. This challenge helped me push the boundary in adaptability. I learnt that with the right training I could cater to different audiences and learn new technical skills, such as using Shopify, email CRM and SEO.
The Strategy
- Platform Skills — I made it my mission to develop hands‑on practice with Shopify, website design and analytics tools. Not only did I have the amazing opportunity to be offered the right training, but I created a mockup website that allowed me to practise my newly acquired knowledge and explore my skills to the fullest.
- Audience Shift — Adapting my tone and storytelling style to build trust with a very different audience than I had worked with before in a way that could be received correctly and still perceived as authentic.
- Flexibility — Taking on diverse tasks from email copy to photography, while balancing short‑term execution with long‑term strategy.
- Environment — I had to learn to apply what I had learnt in the past in a professional setting, not as a student, intern or a graduate, but as an associate who was expected to be able to carry out tasks competently and adjust quickly to change.
The Outcome (So Far)
So far my time at Einstein 11+ has been invaluable to both my personal and professional development. I’ve had the chance to contribute to a real‑world project through building promotional materials and supporting email marketing campaigns. Furthermore, I’ve proven my ability to transfer core marketing skills across sectors, from fitness, beauty and lifestyle to education. I've had to adapt to the unique challenges of each industry which has made me much more confident in approaching situations that may seem to be outside of my comfort zone.
Below, you can find an example of my work! I was tasked with improving the visual appeal of the student section, ensuring that my work would still seem attractive to children of the targeted age group (7–9 years old) while maintaining functionality and prioritising user experience.
When redesigning the student section, my goal was to turn something that looked intimidating into something that actually made learning feel encouraging and fun. The old version used bright colours to catch attention while being straightforward and simple to navigate. However, I felt like it didn’t necessarily feel inviting to students. This is their section after all, which means it should be their home on the website. Taking this approach, I introduced a softer pastel palette with warm yellows and greens to create a calmer, friendlier atmosphere that gives the student section its own personal branding while still aligning with the brand palette (blue, yellow and red). Alongside this, I restructured the layout to make it easier to navigate; instead of having everything crammed onto one screen, I created a clear side menu for key actions like taking tests, viewing results and checking progress.
Furthermore, I added new sections such as a “Welcome Back” area with the Einstein mascot to give the platform personality, plus “Progress” and “Your Targets” boxes to help students stay motivated and track how they’re doing, which would also achieve the goal of bringing students back to the website. Altogether, my aim was to make the platform more intuitive, visually appealing and enjoyable to use, somewhere that celebrates progress rather than tests it and encourages returning to engage with their learning journey.
What I Learned
This role is teaching me that adaptability is one of the most valuable skills one could have. I’ve learned how to adjust creative direction for very different audiences, how to pick up new technical tools quickly and how to thrive in an unfamiliar environment. With the right foundations and determination I can be flexible and impactful in any sector!
Convex Insurance
Marketing Intern
Produced flagship video asset showcasing company culture and internship programme.
The Challenge
Convex was my first ever professional marketing role, so stepping into that environment felt both exciting and intimidating. What stood out to me from day one was how approachable the team was: they gave me space to grow, supported me when I needed it and still expected me to deliver something meaningful. This was the first time I had to truly lean into my role as a creative professional rather than just a student figuring things out.
The main project I was tasked with was creating a promotional video for their internship scheme. At the time, I didn’t fully grasp how big of a deal it was but that video, made in 2022, is still being used today to recruit new interns for 2026. This project pushed me out of my comfort zone in every way. I didn’t just have to make something visually nice; I had to capture what Convex actually felt like as a company. I had some editing experience before, but this was my first time handling something of this scale. I had to learn new tools, create a storyboard from scratch and figure out how to tell a story that balanced professionalism with personality.
The Strategy
- Storyboarding & Creative Direction — This was the first time I created a full storyboard for a professional project, which meant learning to map out how a brand should feel, not just look. I focused on capturing Convex’s approachable and structured culture while keeping the tone energetic and engaging.
- Video Production & Editing — I had to quickly build up my technical skills in editing, production and pacing. Most of my video editing experience began here, so I spent time learning on the job — experimenting, adapting and polishing until the video truly reflected the spirit of the internship programmeme.
- Responsibility & Flexibility — As the marketing intern, I carried the responsibility of shaping how Convex presented itself to potential applicants. This meant working to tighter deadlines than most, taking on a mix of creative and strategic tasks and finding the right balance between storytelling and professional polish.
- Environment & Growth — This was my first time working in a corporate marketing environment, which required me to step up quickly. I learned how to work as an equal alongside experienced professionals, make confident creative decisions and deliver work that was expected to represent the company for years to come.
The Outcome
What began as an intimidating project became one of the most defining moments of my early career. The promotional video I created for Convex Insurance didn’t just meet the brief; it became a long‑term part of their brand identity. I believe the storytelling, tone and visual style I developed helped Convex show not just what their internship is, but what it feels like. For me, it was proof that the hours spent learning new editing skills, storyboarding for the first time and working under tight deadlines were worth it. More than anything, it taught me that strong creative direction can last and shape how a company connects with its audience far beyond the moment it was made.
What I Learned
This project was a turning point for me. Before Convex, I’d never carried that level of creative responsibility in a professional setting. It was the first time I had to trust my ideas fully, learn quickly under pressure and deliver something that truly represented a brand. I learned how to storyboard, refine messaging and bring structure to my creative process, which has been invaluable going forward.
The Convex Conversation
Marketing Intern
Edited and transcribed episodes to expand accessibility and audience reach.
The Challenge
During my internship with Convex Group, I supported their branded podcast, The Convex Conversation. Unlike the industries I had worked in before, this project required me to adapt to a professional production environment and maintain a balance between accessibility, clarity and polished delivery. I had to quickly learn how to approach audio content strategically, understanding how to make long‑form storytelling engaging and inclusive for a wide audience. This experience challenged me to think beyond visual design and explore how tone, language and structure shape how content is received.
The Strategy
- Editing Support — Worked closely with the production team to refine audio quality, ensuring each episode met professional broadcast standards.
- Transcription for Accessibility — Took full responsibility for transcribing episodes to make the podcast inclusive and easy to access for different audiences. You can find the episodes I worked on here:
- Attention to Detail — Focused on accuracy, tone and readability in each transcript. I adapted formatting to make content clear and structured, ensuring it was easy for listeners and readers to engage with.
The Outcome
Supporting the podcast’s production gave me the chance to contribute to a professional storytelling platform with a real audience. The episodes I worked on were released with polished audio and accessible transcripts, helping broaden the podcast’s reach and impact. My work directly supported Convex’s goal of using thought leadership to build meaningful connections with its listeners.
What I Learned
This project taught me how accessibility can transform how content is experienced. I learned how to work with audio production workflows, adapt communication styles for wider audiences and pay close attention to detail in long‑form storytelling. Most importantly, I gained confidence in applying my creative skills in new formats beyond visual media.
Social Media Manager
Freelancer
Built strategy and content that led to brand sponsorships and business launch.
The Challenge
When I began working with lifestyle influencer @thefirstkayb, the goal was clear: transform a personal social media account into a brand‑ready platform capable of attracting partnerships, sponsorships and a wider audience. What made this challenge unique was striking the right balance between authenticity and professionalism. His content already resonated with his community, but it needed structure, consistency and strategic positioning to appeal to brands without losing the genuine tone that made his presence engaging in the first place.
For me, this meant stepping into a role that combined creative direction, strategy building and client collaboration. Unlike working with established brands or organisations, this required tailoring everything from visuals to messaging around one person’s personality and vision. It was about elevating a personal brand, not reshaping it entirely, which pushed me to think more critically about subtle design choices, storytelling techniques and how to align those with marketability.
The Strategy
- Content Planning — Created a structured posting calendar that mapped out weekly content themes, launch dates and engagement strategies. I introduced cohesive branding elements across all posts, from colour palette to typography, to ensure a consistent visual identity.
- Creative Direction — Worked closely with him to shape the tone of his captions, refine his messaging and strengthen his overall visual language. The aim was to maintain his natural, easygoing style while elevating the quality to match what major brands expect in partnerships.
- Campaign Support — Designed posts, stories and short‑form video concepts that could seamlessly fit into potential brand collaborations. Each piece of content was crafted to be both true to his voice and adaptable for external sponsorship opportunities.
- Analytics Tracking — Monitored audience engagement, content performance and follower growth on both TikTok and Instagram. This allowed me to make data‑informed adjustments, ensuring the strategy evolved with the audience.
- Partnership Preparation — Helped refine his media kit, outreach messaging and overall positioning to appeal to brands. The goal was to make his content not just visually appealing but also demonstrably marketable.
The Outcome
Through strategic content planning and creative refinement, Kelvin’s platforms experienced steady growth in reach and engagement. His posts became more polished, consistent and aligned with industry standards, while still feeling like him. This transformation directly supported his first major sponsorship with Under Armour, alongside several collaborations with other well‑known brands.
Beyond sponsorships, this foundation also set the stage for him to launch his own company, leveraging the personal brand we had developed into something much bigger. Watching this shift from individual creator to brand partner showed me the real impact of thoughtful digital strategy.
What I Learned
Working freelance on a personal branding project gave me an entirely new perspective on creative strategy. Unlike working within an organisation, I was fully responsible for project direction, client communication and ensuring every creative decision reflected both authenticity and commercial value.
I learned how to translate someone’s personality into a cohesive digital identity, how to use analytics to inform creative choices and how to manage brand development independently. Most importantly, I gained confidence in my ability to bridge personal storytelling with market positioning, a skill that can be adapted across industries and client types.
Above are the results of my strategy. Initially, I focused on creating viral videos to generate traction and attract interest to the page. This approach successfully boosted follower growth, after which I shifted the strategy toward consistency and audience retention. By prioritising regular, engaging content over occasional viral spikes, I was able to build a loyal and active community. This approach achieved our short-term goal of consistently surpassing 10,000 views per video while driving authentic engagement through likes and comments.
The Plyo Lab
Freelance
Helped launch fitness brand with tailored strategy, content, and brand positioning.
The Challenge
As a freelancer, I helped launch The Plyo Lab, a personal training brand founded by @thefirstkayb. The goal was to position the brand competitively in the fitness industry, build a professional digital presence from the ground up and attract an initial client base, all while maintaining the founder’s authentic voice and personality.
This project required a careful balance: the brand needed to look and feel professional enough to inspire trust from new clients, but it also had to retain the genuine, approachable tone that made Kelvin’s personal platform so engaging. Unlike larger, established companies, The Plyo Lab had no pre‑existing identity, meaning we were shaping everything from scratch.
The Strategy
- Brand Identity & Messaging — Worked closely with the founder to refine the tone of voice, positioning and key messages so the brand would resonate with a health‑focused community while staying personal and authentic.
- Content Creation — Contributed to visual assets, promotional graphics and social media posts designed to build awareness and credibility. The focus was on clean, consistent branding that communicated professionalism without losing energy or personality.
- Launch Strategy — Developed campaign concepts for the official launch, including teaser posts, announcement content and an ongoing engagement plan to sustain visibility after launch.
- Community Engagement — Outlined interaction strategies to help the brand build trust early on — from replying to comments and DMs to using storytelling in posts to humanise the brand and foster loyalty.
The Outcome
The Plyo Lab launched successfully, establishing a strong and cohesive identity from day one. The promotional campaign built excitement around the launch, and the brand quickly gained traction within its target audience.
The visual and strategic foundation we created positioned The Plyo Lab as both professional and approachable, giving it the tools to grow beyond the initial launch phase. The campaign generated strong engagement and contributed directly to early client sign‑ups, setting the tone for long‑term brand development.
What I Learned
This project taught me how to build a brand from the ground up, combining strategic thinking with creative execution. I learned how to tailor messaging for niche audiences, how to balance authenticity with professionalism and how to design a launch strategy that creates momentum rather than just visibility.
Working freelance also gave me valuable experience managing projects independently, collaborating directly with a founder and shaping a brand identity that truly reflects the person behind it.
Brother Marcus
Marketing Support
Represented brand live at Canary Wharf activation, engaging directly with the public.
The Challenge
When Brother Marcus, a growing restaurant brand, was expanding its presence in London, I had the opportunity to take part in a live marketing activation designed to bring the brand directly to the public. The pop‑up, located in the busy financial hub of Canary Wharf, aimed to create an immediate buzz, attract new customers and make a memorable impression in one of the city’s most competitive and fast‑paced areas.
Unlike a digital campaign, this was about real‑time connection: communicating the brand’s personality face‑to‑face, sparking curiosity and leaving a lasting impression that would hopefully translate into long‑term customer interest. The challenge wasn’t just to inform people, it was to engage them, embody the brand and deliver a consistent message through personal interaction. It required adaptability, quick thinking and strong interpersonal skills.
The Strategy
- On‑Site Engagement — Spoke directly with members of the public, introducing them to Brother Marcus, its story and its offerings in an approachable, conversational way.
- Brand Representation — Acted as an extension of the brand itself, ensuring my interactions reflected its warm, welcoming and authentic tone. My goal was to make each interaction feel personal rather than scripted.
- Promotional Materials — Helped distribute branded flyers, engaged the public by running games in order to receive vouchers for the restaurant while offering free samples to gain public interest.
- Real‑Time Feedback — Listened to audience reactions, questions and comments, gathering valuable insights into how people perceived the brand and what caught their interest. This immediate feedback helped shape how we tailored our messaging throughout the day.
The Outcome
The pop‑up activation successfully captured the attention of a wide and diverse audience in Canary Wharf. By actively engaging with passersby, we helped increase brand visibility and introduce new customers to Brother Marcus in a way that felt genuine and memorable. My role contributed to creating strong first impressions, the kind that digital campaigns alone can’t always replicate.
This activation not only raised awareness but also strengthened the brand’s positioning in a highly competitive hospitality landscape. The energy and interaction on the ground translated into a sense of excitement around the restaurant, aligning perfectly with its community‑driven identity.
What I Learned
This experience gave me valuable insight into the power of in‑person marketing. Unlike digital campaigns, where communication is often one‑directional, face‑to‑face activations demand adaptability, strong communication skills and the ability to connect with people in real time.
I learned how to confidently represent a brand in high‑traffic environments, tailor my language and approach to different audiences on the spot and use spontaneous interactions to leave a lasting impression. It was a reminder that sometimes the most impactful marketing happens offline, in the moments where real conversations take place.
Student Content Creator
Student Content Creator
Created authentic student-first content to strengthen university recruitment and social media.
The Challenge
As a Student Content Creator for University of Birmingham, I was tasked with producing authentic digital content that reflected real student experiences while supporting the university’s recruitment and marketing campaigns. This role required me to find the right balance between student‑led storytelling and an established institutional voice.
The challenge was to create work that spoke to prospective and current students in a way that felt relatable and honest while also aligning with the university’s tone, values and professional standards. It pushed me to think critically about how to build trust through storytelling, how to make content approachable without losing polish and how to act as a bridge between students and the brand itself.
The Strategy
- Content Production — Created social media posts, short‑form videos and blog pieces that highlighted student life, campus culture and events. I focused on content that would genuinely resonate with students, not just promote initiatives.
- Platform Optimisation — Adapted messaging and visuals for Instagram, TikTok and the university website to make sure content was effective and platform‑appropriate.
- Authenticity & Storytelling — Developed narratives from a student perspective, aiming to give prospective applicants a real insight into life at Birmingham, beyond the prospectus.
- Collaboration — Worked with the university’s marketing team and other student creators to keep content consistent with campaign goals and brand guidelines.
The Outcome
My work became part of the university’s broader digital storytelling strategy, helping to strengthen its online presence and build trust with future students. By creating content through a student lens, I contributed to a tone that felt genuine, warm and approachable, which complemented the university’s official communications.
The posts and videos I produced gave prospective students a clearer sense of campus culture, academic life and community, helping them picture themselves as part of the university before even applying. This added a human touch to the university’s marketing efforts, something that can’t always be replicated through top‑down communications alone.
What I Learned
This experience taught me how to communicate effectively within an established brand structure while still maintaining a strong personal voice. I learned how to tailor content to different platforms, craft stories that build connections and collaborate with a professional marketing team.
Most importantly, I discovered how powerful authentic storytelling can be in shaping perceptions of a large institution. It strengthened my skills in digital content creation, social media strategy and audience engagement and showed me how creativity can drive meaningful connections between a brand and its community.
Campaigns and Community
Social Media Workshop
Social Media Director
Promoted event with influencer speakers using teasers, spotlights, and cross‑promotion.
The Challenge
As part of Her Campus, we wanted to design an event that reflected a growing cultural shift on campus: students weren’t just consuming content anymore, they were actively creating it. The goal was to host a workshop that tapped into this rising interest in social media and influencer strategy, while also positioning our chapter as a hub for career‑focused, relevant conversations that bridged creative industries and professional development.
The challenge was twofold: first, to secure credible speakers who could bring valuable insight and practical advice to students, and second, to promote the event in a way that built genuine excitement and visibility. We knew the speakers would draw interest, but the way we marketed the event would ultimately determine whether students showed up, engaged and felt connected to the experience.
The Strategy
- Speaker Spotlights — Designed promotional graphics and posts introducing each influencer, highlighting their expertise and credibility to create early buzz.
- Countdown Campaigns — Built a structured pre‑event campaign of stories, reels and static posts to keep the event consistently visible in the week leading up to it.
- Interactive Promotion — Used polls, Q&A boxes and teaser reels to make students feel like participants rather than passive viewers. This helped build momentum and personal investment in attending.
- Cross‑Promotion — Collaborated with speakers to reshare event content across their own platforms, boosting reach beyond our usual audience and reinforcing the event’s legitimacy.
The Outcome
The workshop quickly became one of our most popular events of the year, drawing a packed audience and generating strong engagement both in person and online. Students appreciated the accessibility of the conversation, the opportunity to ask real questions and the chance to learn directly from influencers who understood the realities of building a personal brand.
My leadership in crafting and executing the promotional strategy played a key role in this success. By pairing strategic storytelling with consistent visibility, we were able to turn what could have been a standard panel into a campus moment, one that sparked ongoing discussions even after the event ended.
What I Learned
This experience showed me the impact of strategic promotion and narrative framing in driving real‑world engagement. I learned how to turn an idea into momentum; how the right build‑up can shape not just turnout but the energy of an event.
I also gained valuable experience in campaign planning, speaker coordination and community engagement. Most importantly, I saw how blending professional credibility with authentic student interest can create an event that feels both inspiring and approachable, leaving a lasting impression on everyone involved.
Journalism Workshop
Social Media Director
Promoted Emmy‑winner journalism event through graphics, teasers, and multi-channel strategy.
The Challenge
As Social Media Director for Her Campus UNT, I led the promotion for a journalism workshop featuring Emmy‑winning journalists Tashara Parker and Niyah Gonzalez. The event aimed to give students hands‑on insight into the media industry while also elevating the chapter’s visibility on campus and in the broader community.
The challenge was to craft a promotional strategy that positioned the workshop as both credible and exciting. This wasn’t just another student‑led event, it was an opportunity to highlight the calibre of our guest speakers and establish the chapter as a serious space for professional development. To do that, I needed to design a campaign that felt polished, newsworthy and engaging, all while connecting authentically with our student audience.
The Strategy
- Visual Design — Created a suite of promotional graphics and flyers that highlighted the speakers, emphasising their achievements and setting a professional tone that matched the event’s prestige.
- Teaser Content — Developed a structured content rollout with countdown posts and speaker spotlights to steadily build anticipation in the days leading up to the workshop.
- Collaborative Promotion — Worked closely with the rest of the team to align digital and written content, ensuring the event was featured in articles, newsletters and chapter‑wide communications.
- Analytics & Adjustment — Monitored engagement data on social posts and adjusted timing, format and captions in real time to maximise reach and visibility across channels.
The Outcome
The journalism workshop attracted a strong and diverse audience, generating meaningful conversations on campus about media careers and representation in journalism. Beyond strong attendance, the event earned coverage in local news outlets, significantly expanding our reach beyond the university.
The presence of Emmy‑winning speakers not only elevated the event’s credibility but also positioned Her Campus UNT as a platform capable of connecting students with high‑level industry professionals. The campaign set a new standard for how we promoted major events, showing that intentional, well‑timed storytelling can amplify impact.
What I Learned
This project gave me hands‑on experience in strategic event promotion at a professional level. I learned how to combine visual design, campaign planning and data‑informed adjustments to shape both turnout and perception.
It also showed me how collaboration between editorial and social media teams can create cohesive narratives that travel further than a single platform. Most importantly, I gained confidence in promoting high‑profile events, refining my ability to balance professionalism, credibility and genuine student engagement.
Her Festival
Social Media Director
Organised Women’s History Month flagship event, awarded Best Event of the Year.
The Challenge
As Social Media Director for Her Campus UNT, I helped lead the planning and promotion of Her Festival, our flagship event for Women's History Month. After a series of smaller workshops that had started to rebuild the chapter’s visibility, we needed something truly ambitious and memorable, an event that would not only celebrate women but also re‑establish our chapter as a vibrant, influential presence on campus after a period of inactivity.
The challenge was to design and execute a large‑scale event that could stand out amid dozens of student organisation initiatives, unite different communities and embody our mission of celebration, empowerment and connection. We weren’t just hosting an event; we were creating a cultural moment on campus that would set a new standard for what our organisation could achieve.
The Strategy
- Partnerships & Participation — Personally recruited 25 student organisations to participate, curating a mix of stalls, interactive activities and creative showcases that reflected the diversity of our campus community. Additionally, four performance groups joined the line‑up, bringing energy, cultural richness and entertainment to the festival.
- Institutional Collaboration — Worked closely with the university to secure a central, high‑traffic location, ensuring maximum visibility and accessibility. This step was crucial in positioning the festival as a major campus‑wide event rather than a niche gathering.
- Social Media Promotion — As Social Media Director, I designed and executed the entire digital campaign, including teaser posts, countdown content, branded graphics and live event coverage. The goal was to build sustained anticipation and extend the event’s impact beyond the physical space, making it feel like something no one wanted to miss.
The Outcome
Her Festival became one of the largest and most impactful events hosted by Her Campus UNT, drawing hundreds of attendees and earning the university’s “Best Event of the Year” award. The festival highlighted women’s achievements, amplified student voices and showcased our chapter’s ability to mobilise the campus community around a meaningful cause.
This event didn’t just raise visibility; it cemented our chapter’s reputation as a creative, collaborative and powerful platform for engagement. The scale and success of Her Festival set a new benchmark for what we could accomplish moving forward.
What I Learned
This project taught me how powerful community partnership and intentional storytelling can be in turning an idea into a campus‑wide celebration. I learned how to lead cross‑functional teams, build relationships with organisations across the university and manage multiple moving parts without losing sight of the event’s purpose and message.
It also strengthened my confidence as both a strategist and creative leader, proving that with clear vision, collaboration and strong promotion, a student‑led initiative can become something much bigger, a lasting moment of community impact.
Brand Refresh Workshop
Student Contributor
Selected to contribute student insights to the university’s new black‑and‑gold identity.
The Challenge
Alongside my work as a Student Content Creator for University of Birmingham, I was selected as one of only two students to contribute to a strategic brand refresh workshop shaping the university’s future visual identity. The initiative was centred on introducing a new black‑and‑gold aesthetic that would reflect the institution’s ambition while remaining true to its heritage.
The challenge was to bring authentic student perspectives into a room of professional marketers, designers and consultants, ensuring that the identity didn’t just look good on paper but genuinely resonated with the student community. I had to confidently articulate what students value, what feels authentic and how to translate those sentiments into a visual language that could carry the weight of a prestigious institution while feeling fresh and relevant.
The Strategy
- Ideation & Feedback — Shared candid insights into what resonates with students, helping shape a brand identity that felt inspiring, inclusive and representative of the community.
- Workshop Participation — Collaborated directly with designers, marketers and external brand consultants to brainstorm concepts, evaluate visual directions and refine key messages.
- Alignment with Student Voice — Advocated for storytelling that centred students, ensuring the new identity balanced the university’s tradition with modern energy and relevance.
The Outcome
The black‑and‑gold identity was later adopted across the university’s channels, marking a new era of branding for the institution. My input helped shape elements of the design and messaging that spoke directly to students, ensuring that the identity was not just professional and aspirational, but also relatable and human.
Seeing the identity rolled out across digital platforms, physical spaces and official materials was a tangible reminder of how student voices can play a meaningful role in shaping an institution’s image.
What I Learned
This experience reinforced the power of co‑creation in branding, how a strong identity is built not only by professionals but by the communities it represents. I learned how to communicate effectively in a high‑level workshop setting, collaborate with senior stakeholders and synthesise ideas from multiple perspectives into clear, actionable insights.
Most importantly, I saw first‑hand how authentic storytelling and design choices can shape how an entire community connects with its brand.
Black History Month Project
Student Organiser
Researched and led campaign on first Black police officer, featured in local news and hosted book signing.
The Challenge
I wasn’t selected to run this project, I created it. At Haverstock School, where I was one of only a small number of Black students, I often witnessed ignorance and casual racism that stemmed from a lack of education and representation. This was before the rise of the Black Lives Matter movement, a time when conversations about race weren’t as visible or openly encouraged in schools.
I felt strongly that if no one else was going to start these conversations, I would. So I took the initiative to build a project for Black History Month that could educate, humanise and spark understanding in a place where these discussions were rarely happening. This wasn’t about fulfilling a role, it was about taking responsibility for change, and I had the privilege of working with the backing of the head of citizenship at the time who did an amazing job at supporting me throughout.
The Strategy
- Research & Storytelling — Researched the life and career of Norwell Roberts, the UK’s first Black police officer, and shaped it into a powerful narrative that connected both history and personal identity.
- Video Production — Collaborated with another student to create an educational video based on my research, designed to make the story engaging and accessible to the entire student body.
- Pitch & Implementation — Pitched the campaign idea to the Humanities Department, who approved it as part of the school‑wide Black History Month programme.
- Event Coordination — When Roberts himself reached out after hearing about the campaign, I worked directly with him to plan his return to the school for a book signing. Partnering with the Citizenship Department, I led event strategy, logistics and media coordination to bring the moment to life.
The Outcome
The campaign became one of the most visible and impactful Black History Month initiatives the school had ever seen. The video was shown to every student, prompting real conversations about race, representation and history in a space where those topics had long been overlooked.
Local newspapers picked up the story, amplifying the message to the wider community. The project culminated in a book signing event with Norwell Roberts, which drew press coverage and allowed students to engage directly with someone who had made history. It was a deeply personal and transformative moment, not just for the school, but for me. To read more about this project, click here.
What I Learned
This project showed me the power of taking initiative, especially in spaces where conversations about race are often avoided or dismissed. I learned how storytelling can shift perspectives, how community‑based campaigns can spark lasting dialogue and how stepping forward, even when no one asks you to, can create meaningful change.
It also reinforced why I care so deeply about purposeful communication. This wasn’t just a campaign, it was an act of courage, advocacy and community education during a time when those conversations weren’t as common as they are now.
Arbors of Denton
Marketing Liaison
Increased visibility for student housing complex through event-driven marketing campaigns.
The Challenge
As Marketing Liaison for The Arbors of Denton, I worked in partnership with Her Campus UNT to increase awareness of the student housing complex and position it as a go‑to hub for campus life. The challenge was to build visibility in a way that felt authentic, engaging and student‑driven, rather than coming across as purely commercial promotion.
Student audiences are highly attuned to inauthentic marketing, so I knew traditional advertising wouldn’t be enough. We needed a strategy that invited students to experience the space for themselves and encouraged them to talk about it organically, creating a sense of community rather than just delivering a pitch.
The Strategy
- Event‑Driven Promotion — Led a marketing strategy focused on hosting social and community‑oriented events directly at The Arbors. These events created opportunities for students to interact with the space naturally, turning it into a gathering point rather than just a property.
- Experiential Marketing — Designed the events around student interests — from casual mixers to themed gatherings — to ensure the partnership felt relevant and approachable.
- Community Engagement — Encouraged attendees to share their experiences through word of mouth and social platforms, turning students into advocates and amplifying visibility beyond the events themselves.
- Partnership Alignment — Made sure all promotions aligned with the tone and identity of both The Arbors and Her Campus UNT, positioning the collaboration as a student‑centred initiative rather than a transactional sponsorship.
The Outcome
The campaign resulted in strong event attendance and significant increases in visibility for The Arbors within the UNT student community. Because students experienced the space firsthand, the events generated organic word‑of‑mouth promotion that extended well beyond our initial outreach.
The partnership was widely viewed as a success, both for the brand, which gained meaningful exposure, and for students, who saw the complex as a community space rather than just a property.
What I Learned
This project taught me how experiential marketing can create deeper and more lasting engagement than standard promotional tactics. I learned how to design campaigns that prioritise connection over conversion, how to build partnerships that feel natural and how to use events strategically to tell a brand story.
It also strengthened my confidence in taking the lead on community‑facing initiatives, blending marketing strategy with genuine relationship‑building.
